Formula 1
Web design and social media
Formula 1 — via Platinium Group
2025
Product
Art direction
Circuit maps
Art direction
Marketing visuals
Context
At Platinium Group in Monaco, for Formula 1: the circuit maps of the official ticketing site, and the campaign visuals that announce each Grand Prix — posters, teasers, email.
Challenge
Hold Formula 1’s visual standard without charging the reader for it: on a circuit map, a buyer has to find their stand and its price at a glance.
Approach
Draw the three together rather than one after the other: the interface, the circuit maps and the campaign visuals share one set of codes and one palette.
Outcome
A ticketing journey that reads more easily, and one visual signature from one Grand Prix to the next — site, poster and email alike.
Mobile UI/UX design — wireframing
