MotoGP
The circuit maps that let fans pick their seat, circuit by circuit.
MotoGP — via Platinium Group
2025
Product
Art direction
Circuit maps
Race posters
Ticketing visuals
Context
At Platinium Group in Monaco, the communication for several MotoGP Grands Prix: official posters, email and advertising, in print and digital alike, under tight brand guidelines.
Challenge
Carry the speed without losing the thread: each Grand Prix has its own country and its own poster, and the set has to stay recognisable from one circuit and one channel to the next.
Approach
Set the visual direction once, then run it out: poster, email, advertising, web and social all hold the same framing and the same codes.
Outcome
Campaigns you recognise from one country to the next, run internationally, in service of ticket sales.
