S.S. Lazio Roma
Rebuild the ticketing of a Serie A club without betraying its hundred-year-old identity.
S.S. Lazio Roma — via Platinium Group, Monaco
2025
Product
UX/UI
Platform rebuild
Context
A complete rebuild of the official ticketing platform of S.S. Lazio Roma, a Serie A club founded in 1900, carried out through Platinium Group from Monaco.
Challenge
Modernise a dated purchase journey, for supporters who know a hundred-year-old identity by heart and would not let a detail of it slip.
Approach
Keep the club’s identity, rebuild the journey. A simplified funnel, designed mobile first, without touching what supporters recognise.
Outcome
Ticketing that is quicker to move through, legible on every screen, and a reusable component base for the seasons after.
