Primelis

Freelance work for the agency Primelis: building and adapting the brand worlds of LED Technologies, reVive and Terry Naturally, three American health and wellness brands.

Brands with very different worlds — LED Technologies, reVive, Terry Naturally — each with its own codes, audience and level of visual maturity.

Some have solid guidelines applied unevenly from one channel to the next. Others have yet to structure their world at all. Either way the constraint is the same: produce fast, across many formats, without the brand thinning out along the way.

Start with the brand, never with the visual. Understand its codes, identify what holds and what has drifted, then set clear rules.

Then carry that base across every channel: product visuals, campaigns, digital material. Each adaptation stays recognisable without being a copy of the last. Where the guidelines are incomplete, I complete them and document the choices, so the teams can produce without me.

Visual worlds brought into line across every channel of each brand.

Guidelines clarified and documented, reusable by the teams.

Faster visual production, resting on stable rules.

Brands recognisable from one piece of material to the next, whatever the format.