vibe.co

vibe.co is a self-serve Streaming TV advertising platform: a TV campaign goes live in minutes, with no contract, against premium live sport. The creative covers paid social acquisition, in English and for the US market, in story and square.

Streaming TV is a channel most media buyers have not bought yet. They know their numbers on Meta and Google, and they are looking at a budget they control. Selling the platform means first making the case for the channel — to people with no reason to take a newcomer’s word for it.

On top of that, the constraint of paid social: a few tenths of a second in a feed, against everything else in it. And every idea has to hold as a story and as a square, two frames where one layout does not crop across — it gets redrawn.

A system rather than a run of one-offs: the mark at the top, a headline with a single segment in yellow carrying the argument, a visual that proves it, the same promise at the foot — “Premium live sports on Streaming TV” — and one yellow button. The form does not move from one ad to the next, so a vibe.co ad is recognisable before it is read.

What moves is the argument, not the form. The inventory first — live sport, which is what you actually buy. Then the proof, quoted and signed by named customers with their role. Then the product: what it plugs into, what it measures, and the head-on argument about what Meta now costs. Then the Claude integration, which sets a campaign up in one sentence. Each concept is redrawn for its placement: the square gets its own line breaks and its own crop, never a squeezed story.

One creative system held from one ad to the next: the same architecture, the same promise at the foot, a single call to action.

Four distinct angles — inventory, customer proof, product, the Claude integration — rather than one idea in four coats.

Every concept delivered in the placements it was drawn for, story and square.

A channel made arguable to buyers settled on Meta and Google, without asking them to give up what they know.